Sidney Collection - AI Campaign
For the Sidney launch, I created a brand world built around modern entertaining, bold personality, and elevated social rituals. Inspired by the energy of New York dinner parties and late-night conversation, I developed the campaign concept, oversaw creative direction, and produced social-first content that positioned Sidney as more than glassware... It became a lifestyle statement. AI was integrated into my workflow to accelerate visual development and support scalable campaign execution across digital touchpoints.
I brought the Sidney campaign into the real world through in-house social content production across New York City, styling and capturing the collection in authentic hosting scenarios, from chic dinner parties to intimate cocktail moments. The launch strategy blended brand storytelling, influencer seeding, ecommerce content, and social-first creative to build cultural relevance and demand around the collection.
The Sidney launch extended into lifecycle marketing, where I designed email campaigns that carried the collection’s bold personality into the inbox. From launch announcements to campaign storytelling, each touchpoint was designed to feel cohesive with the broader visual world, balancing elevated brand storytelling with ecommerce performance.
