Vlada Dyecheva is a New York-based creative director and brand leader working at the intersection of visual storytelling, consumer products, and digital commerce. With roots in film, production design, and editorial imagery, she now builds brands through campaign development, ecommerce experiences, product launches, and AI-enabled creative production.
Fun facts? She’s launched 140+ products, used to run a jewelry line, and has unexpectedly translated for 90 Day Fiancé.
CURRENTLY BRAND DIRECTOR @ MM PRODUCTS (JOYJOLT, COOLULI, BRIGHTWARE)
INDEPENDENT CREATIVE CONSULTANT CLIENTS
Set Design & Prop Styling
Soma Intimates - Prop Stylist - The Production Factory
Serena Nicole Skincare - Art Lead/ Prop Stylist - SNS
Molekule Air - Art Lead / Prop Stylist - ALP NYC
13th Stepping - Art Lead/ Production Designer - Public School Pictures
Tesla Spec - Art Lead/ Production Designer - Dir: Adeola Alao
107 Global - Prop Stylist - Photo / SM
Tru Alchemy - Prop Stylist - Photo / SM
Rituals USA - Prop Stylist - Photo / SM
Hu Kitchen - Prop Stylist - Photo / SM
CBDMD Botanicals - Prop Stylist - Photo / SM
Lloyd Cellars - Prop Stylist - Photo / SM
South of France Body Care - Prop Stylist - Photo / SM
Unsolicited - Art Lead / Production Designer - Film
Otto’s Naturals - Prop Stylist - Photo / SM
Peet Bros. - Prop Stylist -Photo / SM
Neigbors - Art Lead/ Production Designer - Film
OXO 30th Anniversary - Prop Stylist - Video - Recreation Films
Arizona Tea - Prop Stylist Assistant - Editorial - Photographer: David Brandon Geeting / East Agency
Goldfarb Properties II - Set Design - Promo - Meantime Production
Goldfarb Properties I - Set Design - Promo - Meantime Production
Rachael Ray Every Day - Prop Stylist Assistant - Editorial - Prop Stylist: Rebecca Bartoshesky / Hello Artists Agency
It’s Good To Have You Here - Production Designer - Short Film - Dir. Kaili Smith
How To Care for Strangers - Production Designer -Short Film - Dir. Rebecca Penner & Carver Bain
Rollie Nation - Prop Stylist- Commercial - Meantime Production
Pursoma Life - Prop Stylist -Editorial - Linda Farwell Photography
Squarespace Campaign - Prop Stylist Assistant - Editorial & Moving Image - Prop Stylist: Alicia Sciberras
Vogue Ukraine - Set Assistant - Editorial - Photographer: David Brandon Geeting / East Agency
The Face x Julia Stiles - Set Assistant - Editorial - Photographer: Ryan Lowry / East Agency
Victoria's Secret - Prop Stylist Assistant - Editorial - Prop Stylist: Pamela Duncan Silver / Sarah Laird & Good Company
EmergenC - Prop Stylist Assistant - Commercial- Prop Stylist: Pamela Duncan Silver / Sarah Laird & Good Company
The Face x Cautious Clay - Set Assistant - Editorial - Photographer: Ryan Lowry / East Agency
CRMen Lookbook - Set Assistant - Editorial - Photographer: David Brandon Geeting / East Agency
Video & Film
Adulting with Jane - 1st AC - Short Series - Dir. Jennifer Paul
The Blind Date - 1st AC - Short Film - Dir. Peter Danish
J. K. Rowling with Whoopi Goldberg: Lumos Gala - 2nd Camera Person - Event - R2 Studios
Gene Keys: Richard Rudd - 2nd Camera Person - Event - The Assemblage NoMad
Leapfrog: Nathalie Molina Nino - 2nd Camera Person - Event - The Assemblage NoMad
Aedit Aesthetic Edit - 2nd Camera Person - Commercial - Pocket Media Group
VNSNY - 2nd Camera Person - Commercial - Pocket Media Group
House of New York - 2nd Camera Person - Commercial - Pocket Media Group
Past Studio Experiences
East Agency
Stoltze & Stefanie
Melting Butter Studios
Education
Maryland Institute College of Art (MICA)
BFA in Film and Video
Awards
4th Indie Capitol Awards, 2018 (USA)
Creative Alliance Best of Baltimore Film Festival, 2018 (USA)
5th Annual CCBC Film Festival, 2018 (USA)
Winterland Film Festival, 2018 (USA)
Creative Vision Award, 2014 (USA)
Creative Connections Award, 2013 (Germany)