Vlada Dyecheva is a New York-based brand and creative director building consumer brands through storytelling, digital commerce, and scalable creative systems.

• Creative Direction
• Brand Strategy
• Campaign Development
• Visual Storytelling
• AI-Enabled Content Production
• Ecommerce Creative
• Product Launches

Selected Work
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Email
CV

Vlada Dyecheva is a New York-based brand and creative director building consumer brands through storytelling, digital commerce, and scalable creative systems.


Creative Direction
Brand Strategy
Campaign Development
Visual Storytelling
AI-Enabled Content Production
Ecommerce Creative
Product Launches

Selected Work
Instagram
Email
CV


JOYJOLT REBRAND PORTFOLIO



Following JoyJolt’s rebrand with Pearl Fischer, I led large-scale brand implementation across 100+ existing SKUs and launched 140+ new products within the refreshed identity, overseeing packaging redesign, product reshoots, ecommerce creative, A+ content, and omnichannel brand execution.


Logo | Before & After





Packaging | Before & After





A selection of branded packaging across ecommerce, retail, and special edition launches.



Premium Packaging


Special Edition Packaging

Branded - Core Packaging



Licensed Collab Packaging



Photography | Before & After





More Examples of Rebranded Photography 

Listings | Before & After



Ads & UGC Examples





Social Media | Before & After
Extended JoyJolt’s refreshed brand identity across social media, redefining visual direction, creative templates, and content execution to build a more cohesive brand presence and grow the account by 40% (24K to 41K followers).



Social Media | Before & After

Created and managed email marketing campaigns from concept to launch, including creative design, copy direction, scheduling, testing, and reporting. Partnered with cross-functional teams to support product launches, promotional events, and lifecycle marketing while leveraging analytics to optimize future campaigns.




Website | Before & After

Led a full website creative refresh, redesigning the homepage, collection pages, and product pages to align with the updated brand identity and create a more elevated, cohesive shopping experience, resulting in a 30% increase in conversion within the first month.








Homepage Elements After Rebrand






Product Page Elements After Rebrand 


Brand Architecture | Brightware Launch

After JoyJolt’s rebrand, I also created and launched Brightware as a separate sub-brand, strategically moving entry-level products out of JoyJolt to strengthen its accessible-premium positioning and avoid pricing conflicts. Developed the brand concept, positioning, and visual direction around simplified packaging, streamlined production, and a focus on function, affordability, and mass-market appeal.